

It is a foundational brand element that should be used in all communications to provide a visual indication of its origin or source. The Wordmark is a graphic element, not a type style. Additional references and credits can be highlighted in text.
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The guidelines explain when and how to use each of the University’s logos. These logos have specific uses and are not interchangeable.

The use of these marks on communications helps our audiences to quickly see that it is a University communication. Official University logos include the Wordmark, Driven to Discover, Block M, Unit/Wordmark combination, Goldy Gopher, and Regents Seal.

This resource is available to U of M faculty, staff, and departmental accounts. For Word and PowerPoint in black, gold, maroon, and white versions.For print in black, coated, uncoated, and white versions.Unit - wordmark combo instructions for use in print or web footer (PDF).For print in black, color-coated and color-uncoated versions.Block M - Unit name combo template and instructions.For Word and PowerPoint in black and color versions.For print in black, color-coated and color-uncoated versions.
